It’s obvious you’re no slouch when it comes to social media. You may have even arrived at this post from our Facebook or Twitter pages. But when it comes to the funeral industry, we’re actually a social media outlier. This traditional business has been around for centuries and hasn’t had to evolve too much with the times, so is it any wonder that many funeral homes have been wary when it comes to using social media sites as part of their marketing? Well, new demographics show that the funeral industry may finally be starting to catch up with the rest of the world. According to the Expressing Sympathy Advisory Council, around 67% of funeral directors are using sites such as LinkedIn and Facebook to connect with customers.
There have been articles written explaining why funeral directors are so afraid of social media, Facebook in particular. They state that they don’t understand the new technology or they’re afraid of people posting negative things about their business. There are even claims that some funeral directors believe that social media is just a passing fad (still, at this point in its evolution). These articles led us to believe that this industry just wasn’t adapting to the new forms of communication and marketing, but apparently, these articles were addressing the minority and not the majority of the businesses in the industry.
We realize this is probably an odd topic for us to talk about since we are a business related to the funeral industry, but we’re curious to hear your opinions about having the majority of the funeral industry showing up in your social media newsfeed. Let us know what you think.