Black Friday for Mortuaries?

Friday, November 25th, 2011

mortuary mallNever mind the morbid humor of juxtaposing “Black Friday” and funeral home products and services, apparently, the day after Thanksgiving is no different for the funeral industry than any other retail business.

While these deal are not meant for the general public, is holding their second annual Black Friday sale today, where mortuary and funeral home owners can go to get deep discounts on the products they need for their business including embalming machines, mortuary cots and air trays. The deals could save morticians and funeral directors a nice chunk of change.

But that’s not really what we’re taking issue with here. When Walmart starts offering caskets, no industry is safe. We also realize that everyone could use a great deal during these trying economic times, but Black Friday isn’t about death, even if it does result in several injuries during the initial customer surges. Black Friday is about getting gifts for family and friends that we intend to visit during the holidays.

Is it just us or does it seem tacky to have a sale on products used for preparing the dead on the same day as all of the other retailers? There are many other weeks in which to have these types of sales, why would a company choose to have “Black Friday” sales on the same day as stores like Gap, Williams & Sonoma and IKEA?

It should be pointed out that this is the SECOND annual sale, meaning had this same sale last year and found it to be enough of a success to do it again this year. Could it be because people are already in a spending frame of mind, so they are more likely to make business purchases as well?


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